Think Elf on a Shelf, but less prankster.
As a television producer, Adam Reed quickly learned that you can have a great show, but if it isn’t promoted, no one will know.
The Los Angeles-based executive producer of reality hits like “Marriage Boot Camp” and “Gene Simmons Family Jewels” is using his Hollywood skills to build out Reindeer in Here, a plush toy and book in the genre of Elf on the Shelf.
Reindeer in Here, though, has a kinder storyline than the prankster Elf. The reindeer’s message is “being different is normal,” thanks to its mismatched antlers.
Kids are encouraged to hold their Reindeers and confide their dreams, unlike the no-touch Elf on the Shelf persona. Parents also don’t have to plan and execute daily Elf stunts.
Reindeer marketing, though, is full force.